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Dynamic Illustration Campaign: Enhancing DHL's Presence in Cumbaya and Manta
Project type
Illustration & Marketing
Date
August 2021
Location
Quito - Ecuador
DHL Ecuador engaged in a comprehensive project to elevate the visibility of their new shops in Cumbaya and Manta, commissioning a series of captivating illustrations. Tailored to each location's unique characteristics, the illustrations served dual purposes, with two variants created for Cumbaya to be deployed digitally and in print, while the Manta illustration found use in digital promotions and print materials targeting bicycle-related campaigns.
From research and conceptualization to digital optimization and print preparation, the project unfolded through meticulous design and strategic deployment, culminating in a cohesive marketing effort that ignited excitement, drove engagement, and reinforced DHL's presence in both communities. Moreover, the illustrations underwent a thorough approval process, requiring submission to DHL's headquarters in Germany for final validation, ensuring alignment with the company's global branding standards.
